Lathr

About this Brand

Modern Haircare

Focused on delivering high-performance shampoos and scalp treatments packed with clean ingredients-perfect for anyone who wants great hair without the fuss.

Inspired by the brand “Byoma” I’ve created a very colorful and not be overlooked branding that really stands out in the crowd.

I chose here very bright colors and a bold font to symbolise the high-performance out of this brief.

It was a pleasure to create this passion project! Brief was written by @readysetbrief on instagram.

Someone once said to me “less is sometimes more” and I’ve kept exactly these words in my mind while I was creating the Logo.

No illustrations, no added assets, no lines or graphics. Just the vibe of the font. That’s it.

I guess that’s why it’s so great! Because the colors of the packaging are already so intense, the branding is standing out by itself.

This is my most viral post on instagram to be honest! Currently while I’m writing this text it has over 11k views.

Check this out! 🙂

Instagram post